A practical masterclass in B2B influencer marketing
I spoke to Casey Hill who shared so much actionable insight into conducting different types of B2B influencer campaigns.
This episode is jam-packed with real-life learnings, so if you’re looking for inspiration on how to conduct B2B Influencer marketing campaigns, here are key takeaways you’re going to get from our conversation.
The consideration for your product and how your influencer strategy should reflect the accessibility to using your product
His learning on using a hybrid compensation model
The core challenges and benefits of his different payment structures
How to make your influencer program a win-win
Why he is bullish on long-form content creation with influencers
His focus on asset promotion
How to use bundling when negotiating with an influencer
Caution around a full commission model
He spoke about influencer marketing’s nemesis, tracking
How B2B influencer marketing is in a transition phase