B2B influencer marketing has reached a tipping point with more adoption than ever before and more developments in the pipeline.

Have you set aside a budget for B2B influencers in 2024? If not, you're missing out. Brands are teaming up with industry experts, who collaborate with them on top of their “regular” jobs.

It all begins with an idea.

With influencer marketing stereotyped by many as a consumer tool, the B2B world has largely written off collaborating with Influencers. As a result, B2B has been slower to accept how Influencers could drive impact in their business operations.