- "Fundamentally, I see influencer marketing as a channel where you can deliver the key messages that you want your target audience to hear.”

I spoke with Michelle Urwin, VP Marketing at Skai and she shared her views on how they stumbled upon a very successful influencer formula.

Cognism has been leading the way with a content-led marketing machine for the last few years, and VP of marketing Liam Bartholomew shares their secret sauce on how they think about influencer marketing.

Jay was bullish on the ROI and impact of his creator programs, he shares how he reaches out, compensates and measures his creator programs.