Masterclass in B2B Influencer marketing.
Cognism has been leading the way with a content-led marketing machine for the last few years, and VP of marketing Liam Bartholomew shares their secret sauce on how they think about influencer marketing.
In this episode, you’ll learn…
The role of influencers in their wider GTM strategy
How do they define and differentiate between SMEs and influencers
What Cognism look for when working with influencers
How to scale relationships
The importance of making selected relationships formal
How to entice influencers to be apart of your network
How to start with no budget
The opportunities in influencer marketing
And how they are futureproofing their influencer programs