The biggest opportunity in B2B influencer marketing

The biggest opportunity in B2B influencer marketing.

Consistency.

It’s easy to ring fence budget, create a pilot campaign, and launch an 8-week influencer program.

But maintaining it is difficult. You need to liaise consistently with your influencer network, maintain the content production, structure the arrangement, agree on the deliverables, align on measurement, and repeat. Liam Bartholomew, VP of Marketing at Cognism shares his views on the opportunity.